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Salim Kızılay
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I don't write software before I understand how your business runs

Eighteen years inside manufacturing and trade: production planning, quality, foreign trade, business development. For my master's thesis I sat down with 45 company representatives across five industrial zones, one at a time. What stayed with me from those conversations is this: people get stuck exactly where they skip a step in describing the work. What I do now follows from that — AI integration and software built for one company.

See the services Case studies

How I work

01

I talk to whoever runs the process

Not the manager. The 45 interviews for my thesis taught me that the process changes depending on the seniority of the person describing it.

02

The diagnosis comes in writing

The list includes what will not be automated. We settle the order before any code.

03

All the way to production

I do not hand over prototypes. Security and data protection are on the table on day one; bolted on later, they mean reopening the architecture.

Engagements

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Systems Diagnosis

Audit

I map how your company actually works today, on site. Software recommendations come last.

2–3 weeks

  • Field interviews with the people who actually use the system
  • A map of the current workflow: where data is entered, re-entered and lost
  • Digital maturity assessment across speed, flexibility, competence and responsiveness
  • A prioritised intervention list: what each automation would actually be worth
  • A list of the places you do not need to spend money on
  • Software development — no code is written at this stage
  • Software or hardware resale; I sell no products, so the advice stays independent
  • Staff assessment or HR consulting
Discuss a diagnosis View details

AI Integration Sprint

Sprint

I add one AI capability to your existing software and take it all the way to production. Two weeks.

2 weeks

  • One concrete capability integrated end to end and running in production
  • A connection into your current system; no migration, no platform change
  • Cost measurement: what each call costs and what the monthly bill will look like
  • A designed failure path for wrong answers, including a human approval step
  • Source code and documentation are yours; you are not locked to me
  • Training a model from scratch; I use existing models
  • More than one capability at a time; a sprint is deliberately narrow
  • Rewriting your existing system
  • Long-term maintenance, which is a separate engagement
Discuss a sprint View details

Custom Software Development

Retainer

I turn the need found in the diagnosis into software built around your workflow, not a package you adapt to.

Monthly, three-month minimum

  • An application designed around how your company actually works
  • A working release every month: regular small steps instead of one big delivery
  • Production setup: deploy, backups, monitoring and a rollback plan
  • Security and data-protection review of authentication, authorisation and data flow
  • Handover training and documentation for the people who will use it
  • Fixed-price, fixed-scope projects; scope is agreed monthly
  • 24/7 on-call support
  • Hardware, networking or system administration
  • Taking over software written by another team
Discuss your requirement View details

A job I delivered

Consolidating a training centre that ran on four separate programs

Driving school, professional competence, psychotechnical assessment and dangerous-goods training were tracked separately. The same candidate was registered again in every module, and payment figures differed depending on which panel you opened.

Driver training and vocational certification · 2026

Two hours at Coldwell Banker Siam

10 August 2026, Coldwell Banker Siam Gayrimenkul office. A 23-second clip with no sound: the broker team around the meeting table, laptops open in front of them, following the session.

I ran a two-hour AI training for the broker team at Coldwell Banker Siam Gayrimenkul. The question was simple: without buying a new product, how much of the work can run on its own using the Google tools the company already pays for? Nobody sat through slides. Everyone opened a laptop and set up all four tools in their own account.

Sheets + =AI()

The listing headline, the description, the Instagram post and the WhatsApp message for a new property all come out of a single row.

Forms + Apps Script

A buyer request submitted through the form is matched against the portfolio, and the three best-fitting properties land in the broker's inbox.

NotebookLM

Answers questions on title-deed fees, mortgages and zoning strictly from the company's own documents, showing the source under every sentence.

AI Studio

An objection-handling drill and a post-meeting summary app — built by describing them, without writing code.

I left them four rules. AI writes, the broker signs. No number goes out without a source. Client data is not pasted around carelessly. The hour you save goes back to the client.

There was a trap on the final slide. For sixteen slides the heading had misspelled the Turkish word for “control”. Nobody in the room had caught it; the deck itself had been written by an AI. Nothing stops the same slip from reaching a listing or an email to a client.

Who I am

Salim Kızılay

I started in marine electronics and communications, then served as an electrical officer at sea. Then industry: production planning at Avery Dennison, quality at Arçelik. I ran my own wholesale and retail business for six years. Today I am a shareholder at Siam Group, running global operations for five pet-care brands.

Most of these companies had a good product. Nobody could tell me where their own process was stalling.

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