I learn your process on site, then write software that fits it
Eighteen years inside manufacturing and trade — production planning, quality, foreign
trade, business development. Today I analyse those same processes and build the AI
integration and custom software they need. I do not start from an off-the-shelf
product; I start by watching how the work actually runs.
I talk to the person who runs the process every day. What stayed with me from the field study for my thesis — 45 company representatives across five industrial zones — was not a conclusion but this method.
02
The diagnosis is written down
What should be automated matters as much as what should not. We settle the scope and the order before any code is written.
03
I take it to production
A working prototype is not enough. Security and data-protection compliance are not bolted on later; they are part of the architecture from day one.
Driving school, professional competence, psychotechnical assessment and dangerous-goods training were tracked separately. The same candidate was registered again in every module, and payment figures differed depending on which panel you opened.
Driver training and vocational certification · 2026
Training delivered
10 August 2026, Coldwell Banker Siam Gayrimenkul office. A 23-second clip with no
sound: the broker team around the meeting table, laptops open in front of them,
following the session.
I ran a two-hour AI training for the broker team at Coldwell Banker Siam Gayrimenkul. The question was simple: without buying a new product, how much of the work can
run on its own using the Google tools the company already pays for? Nobody sat
through slides — everyone opened a laptop and set up all four tools in their own
account.
Sheets + =AI()
The listing headline, the description, the Instagram post and the WhatsApp message for a new property all come out of a single row.
Forms + Apps Script
A buyer request submitted through the form is matched against the portfolio, and the three best-fitting properties land in the broker's inbox.
NotebookLM
Answers questions on title-deed fees, mortgages and zoning strictly from the company's own documents, showing the source under every sentence.
AI Studio
An objection-handling drill and a post-meeting summary app — built by describing them, without writing code.
It closed on four rules: AI writes, the broker signs; no number is used without a
source; client data is not pasted around carelessly; the hour you save goes back to
the client.
There was a trap on the final slide. For sixteen slides the heading had misspelled
the Turkish word for “control” and nobody had caught it — and the deck itself had
been written by an AI. That was the lesson: the same slip can land in a listing, in
a contract summary, in an email to a client. There it costs more than a word.
Who I am
I started on the technical side — marine electronics and communications, then
serving as an electrical officer at sea. Then industry: production planning at
Avery Dennison, quality at Arçelik. I ran my own wholesale and retail business
for six years. Today I am a shareholder at Siam Group, running global operations
for five pet-care brands.
Across all of it I kept seeing the same thing: companies with good products stall
because they cannot see their own processes.
